The construction kit of our CI support: colors, typography, and corporate graphics

A good shape that supports your brand image

In the sector of investment goods companies often use color as a main instrument in their corporate identification strategy. With the view from outside we help our customers to elaborate this application. We develop stringent concepts of optimized manufacturing processes with coloring carry-over parts for example, aiming to underline core competence with a sensible accentuation.

Corresponding with color concepts, product typography is our additional focus. A large number of typographic elements have sustainable influence on the outer appearance of an industrial product. Warning signs, connector signs and product names in form, size and position should be taken into account.

We develop labeling standards to classify and identify products and their manufacturer for a complete product range to generate another module of our strategy of identification for the customers.

An additional important instrument of our CI support services are corporate graphics: The product palette of a company might be distinguished by a hugh variety of different objects. Thus we recommend our customers the usage of additional figurative marks. We develop these individual graphic elements to support the potential of identification in general and especially when other measures like formal redesign or color changes would be economically inefficient.